Magento is the ultimate platform for open source ecommerce, which can be tailor-made as per your needs and demands. No other ecommerce services can compete with Magento and it is economical because of its being an open source platform. Magento has a characteristic of affluent ecommerce solution providing total flexibility and authority over the content, look and utility of online Store.
It is a compilation of ecommerce units, which are changeable as per your related needs. Other available readymade shopping cart solutions cannot carry out your business requirements to the top level, but Magento eCommerce promises the same. One of its significant characteristics is its SEO friendliness. In order to achieve top position in Search Engines (i.e. Google), some SEO tools and friendly SEO coding assist your personalized Magento website. Moreover, it provides you Google Sitemap, which is auto generated; category pages, Meta tags for your product/service and much more.